Search Engine Marketing (SEM) is a digital marketing strategy that aims to increase the online visibility of websites on the search engine results page (SERP). This usually comes in the form of search ads that you see above non-paid, or organic, results. SEM is a broad term that encompasses a variety of marketing activities, including Paid search advertising, Search engine optimization (SEO),  Local search marketing. SEM can be a very effective way to reach new customers and grow your business. When done correctly, it can help you Increase website traffic, Improve brand awareness, Generate leads and sales