SEARCH ENGINE MARKETING
Search Engine Marketing (SEM) is a digital marketing strategy that aims to increase the online visibility of websites on the search engine results page (SERP). This usually comes in the form of search ads that you see above non-paid, or organic, results. SEM is a broad term that encompasses a variety of marketing activities, including Paid search advertising, Search engine optimization (SEO), Local search marketing. SEM can be a very effective way to reach new customers and grow your business. When done correctly, it can help you Increase website traffic, Improve brand awareness, Generate leads and sales
Benefits of Search Engine Marketing
- Reach a wider audience: SEM can help you reach a wider audience than traditional marketing methods, such as print or television advertising. This is because search engines are used by billions of people all over the world.
- Target your audience: SEM allows you to target your ads to specific demographics, interests, and even locations. This means that your ads will only be seen by people who are actually interested in what you have to offer.
- Track your results: SEM is a measurable marketing strategy, which means that you can track the results of your campaigns and see how they’re performing. This information can be used to improve your campaigns and get better results.