You have all heard about the term SEO but what is actually a SEO specialist being done? Let’s go through that.

SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility and ranking in search engine results. There are some fundamental steps involved in SEO we can briefly check all of them.

Step 1 : Understand the client’s business and goals.

This is the most crucial step in the SEO process since it guarantees that the SEO strategy is in line with the client’s business objectives.This data will assist the SEO professional in determining the best keywords to target and the best techniques to employ in order to increase the website’s ranking in search engines.

Step 2 : Website Analysis

This involves identifying the website’s strengths, weaknesses, and areas for improvement. I assess factors like site structure, content quality, loading speed, mobile-friendliness, and user experience.

Step 3 : keyword research.

It is the process of identifying the keywords that people are using to search for the client’s products or services. This information is essential for SEO, as it helps the SEO expert to optimize the website for the right keywords. There are a number of tools that can be used to perform keyword research, such as Google Keyword Planner, SEMrush, and Ahrefs.

Step 4 : On – Page SEO

Once the keywords have been identified, the next step is to optimize the website for search engines. This includes making sure that the website is well-structured, that the content is relevant to the keywords, and that the website is easy to crawl and index by search engines. There are a number of things that can be done to optimize a website for search engines, such as using relevant keywords in the website’s title tag, meta description, and throughout the content. Then Image and url optimization and Internal and outbound link creation etc.

step 5 : Off- Page SEO

Off-page SEO factors include backlinks, Social media shares, and citations. Backlinks are links from other websites to your website. The more backlinks you have from high-quality websites, the higher your website will rank in SERPs.

Step 6 : Track and measure results.

This involves using analytics tools to track the number of visitors to the website, the number of keywords that the website is ranking for, and the conversion rate of the website. This information will help the SEO expert to determine whether the SEO campaign is successful, and to make necessary adjustments

These are the major steps an seo specialist going through. Hope this article is helpful for knowing more about seo and one more thing SEO is an ongoing process, and it may take time to see significant results.

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